Wells Fargo Works Customer Story 2020
Mediterránia Marc Galante
Social Cut
Duration: 1:34
Social Cut 1: Leaning in to digital marketing
“COVID forced us to take a very hard look at our business as to what needed to be done to, you know, weather the storm and succeed in this new reality. Our marketing was completely outdated.
Prior to COVID-19 like so many other small businesses, we did the typical marketing outreach and print publications, word of mouth, local advertising. We had not concentrated on social media.
Talk to me about 18th century chess, not about Instagram posts. That was my attitude before. And our digital team convinced us that we needed to have a greater outreach.
We were absolutely convinced that the only way to get through this was to increase our digital marketing presence through things like Instagram, Facebook, Google ads, Facebook ads, and the results have been quite shocking actually.
Digital marketing and social media for us has been a huge change, but we’re also seeing the benefits of doing it.
Our sales volume is up 30% over 2019, and that’s in the middle of a pandemic. My belief is that we have to continue digital marketing. We have to amplify it if we can because there’s only so much you can do locally with people walking through the door.”
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